What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is White Bear Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Northwoods Humane Society
St Cloud Children's Home, Feed My Starving Children

Subaru Love Promise Heart

Love Promise Stories from White Bear Subaru

#SubaruLovesToCare with LLS + Children's Hospital  –  Shannon B

#SubaruLovesToCare with LLS + Children's Hospital

In June 2017, Subaru of America and The Leukemia & Lymphoma Society (LLS) spread love, hope and warmth to cancer patients and their families in communities across the country. Customers visiting White Bear Subaru were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a donated blanket to provide comfort and warmth to patients being treated at Children's Hospitals & Clinics of Minnesota.One such patient was Saunder Strong. On August 10, 2015 Saunder was diagnosed with acute lymphoblastic leukemia (ALL) at the age of 12. ALL is the most common type of cancer in kids under 20, and pediatric patients like Saunder have to undergo three years of treatment. These treatment phases will take him all the way through his sophomore year of high school. Saunder says “The past year was painful and scary. Cancer made me and my life unrecognizable… it was life in isolation and my temporary new physical appearance was one I never got comfortable with. But these days I’m not feeling as wrecked and I’m enjoying the life of a teenager…!” Saunder and his family have chosen to give back by partnering with The Leukemia & Lymphoma Society’s Man & Woman of the Year campaign to raise support and awareness for blood cancers. Saunder will be the 2018 Boy of the Year, and on June 22 he proudly accepted a blanket from White Bear Subaru alongside his care team on behalf of all patients at Children's MN.

great retailer, and sales person  –  vicki e

great retailer, and sales person

I was looking to buy a used Subaru, but the new Crosstrek caught my eye. After a test drive, I knew I needed it. Has surpassed my expectations on mileage and handling on snow and ice. Was also impressed with the people at White Bear Subaru. This is the fifth Subaru I have had, will never drive any other car.

How One Dog's Death Has Led to Many Lives Saved  –  Jack P

How One Dog's Death Has Led to Many Lives Saved

Basic Animal Rescue Training (BART) was established in 2004 by veterinarian Dr. Janet Olson in response to the tragic loss of a pet in a house fire in her community. The burning home belonged to a firefighter, and his 13-year-old German Shorthaired Pointer named Bart was trapped inside. The department was able to put out the fire and locate Bart, but he was unresponsive. The firefighters, including Dr. Olson's husband, did not have the knowledge or equipment to help Bart; and he succumbed to smoke inhalation. The entire fire department was deeply affected by this tragedy and felt helpless to save a family member of one of their own. Dr. Olson developed the BART program in honor and memory of Bart. BART's mission is to empower firefighters and other first responders to be prepared and equipped to address pets and livestock encountered in emergencies and disasters. BART serves to honor the human-animal bond and preserve human health, safety and well-being. Since 2004, more than 5000 first responders in Minnesota, Iowa and Oklahoma have been trained by BART Certified Instructors and equipped with the necessary medical/response equipment.